Open Tourism: The importance of enriching your online content with semantic annotations.

Practical session available for all levels of expertise

This workshop consists of two parts

1. enriching your online content with semantic annotations

Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display to humans the information included in the tag. Semantic annotations can be used by webmasters to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft and Yahoo! and machines in general. In this session international & local experts will explain how you can open-up, semantically enrich and promote your tourism related data and initiatives.

Why Should You Add Schema?

In the first part of this presentation an expert from iMinds will explain the potential of annotating and publishing your data with semantic annotations using vocabularies, such as and elaborate with alternative options.

How To Add semantic annotations To Your Tourism Website?

So now the question becomes, how do you easily add those semantic annotations to you data on the Web? An expert from iMinds will provide hands-on pointers and an overview of existing vocabularies.

2. Barriers and Solutions to Open Tourism Data

In this first public meeting of the Open Tourism working group, a panel of experts in the field of tourism will discuss specific barriers and solutions on opening up tourism data. A key outcome from this session will be a list of essential datasets and a strategy to engage the different actors. The discussion will be facilitated by the project ‘sustainable mobile tourism guides’, iMinds - Thomas More.

Ana Escarpenter


Conference and event organiser


Anastasia Dimou


Researcher at Multimedia Lab of Ghent University - iMinds

Laurens De Vocht

Laurens De Vocht


Researcher at MultiMediaLab iMinds


Marc Portier


ICT Manager Westtoer


Raf Buyle


Open Tourism lead and board member of Open Knowledge Belgium


Veronique Cosse

General Commission for Tourism in Wallonia

Secretary for the General Commission of Tourism - Head of the Observatory for Tourism in Wallonia